# Integrate with Yotpo

> Yotpo is a survey platform for online stores that can collect ratings and reviews from customers.

Source: https://help.kustomer.com/en_us/integrate-with-yotpo-rk9gKIHhw

Last updated: 2025-07-03T13:20:53.517Z

[Yotpo](https://www.yotpo.com/) is a retention marketing platform for online stores. By integrating Yotpo's Reviews & Ratings solution with Kustomer, your organization can forward emails from your Yotpo account to create Yotpo Review objects on the Kustomer timeline.

**Who can access this feature?**

**User types**

Admins can set up this integration.

  

### In this article

*   [Prerequisites](#prerequisites)
*   [How does Yotpo work with Kustomer?](#features)
*   [Install the Yotpo app](#install)
*   [Set up forwarding in Yotpo](#forwarding)
*   [FAQ](#faq)

### Prerequisites

Your organization must have a Yotpo _Premium_ account to set up this integration.

### How does Yotpo work with Kustomer?

Two Yotpo features can integrate with Kustomer: **Yotpo Reviews** and **Yotpo Questions & Answers**.

#### Yotpo Reviews

When customers buy an item, Yotpo sends them an email to rate and review it. Responses from these emails are forwarded to Kustomer, creating custom objects on the Kustomer timeline. The forwarded email will automatically be marked done by the Kustomer workflow.

**Note:** If any custom fields are required to mark a conversation done, this must be updated in the workflow.

#### ![](https://cdn.kustomerhostedcontent.com/media/570fad9d9001bc1000163b28/f4aa9f775f0f981795a231913818bc7e.png)

####   

#### Yotpo Questions & Answers

Some Yotpo users also enable a Questions & Answers feature that allows customers to ask questions regarding a specific product. The questions will be directed to the owner and to customers who had previously purchased the product. If your organization utilizes this Yotpo feature, these Q&A interactions are threaded as a conversation in the Kustomer timeline.

### Install the Yotpo app

To integrate Yotpo with Kustomer, install the Yotpo app from within the Kustomer App Directory.

1.  Go to **Apps**![](https://cdn.kustomerhostedcontent.com/media/570fad9d9001bc1000163b28/6358d1b3db307c1bbd9c55265363c034.png), search for **Yotpo** in the App Directory, and then select **Install**.
2.  Once the installation is complete, select **Click to Copy![](https://cdn.kustomerhostedcontent.com/media/570fad9d9001bc1000163b28/b0e13b91a43451682bdc519e2f65e137.png)** in the table at the bottom of the page to copy the email hook URL to your clipboard. You'll need this endpoint hook URL on the Yotpo site in the next step of the setup process.

![](https://cdn.kustomerhostedcontent.com/media/570fad9d9001bc1000163b28/e7486b8a6d26fdae1137770b34fb4027.png)

### Set up forwarding in Yotpo

Then, log in on the Yotpo site to connect your emails to the Kustomer API.

1.  Log in as an administrator in Yotpo, and go to **Moderation > Help Desk**.
2.  For the Help Desk Email, enter the Email Hook address copied from the Kustomer site. This email address will be in the format: _[hashedvalue@kustomerapp.com](mailto:hashedvalue@kustomerapp.com)_
3.  Select **Send Test** and enter a testing email address to ensure proper configuration.
4.  In the _Help Desk Integration Settings_ under _Auto-Escalation_, select the **Auto-escalate reviews at or below the star rating** option. When this is turned on, any review under the specified threshold will be ingested into Kustomer.
5.  When you're ready to enable this integration, toggle on **Activate Help Desk Integration**.

**Note:** If reviews aren't being sent to Kustomer, make sure you've checked the **Auto-escalate reviews at or below the star rating** setting as shown below. Also, if your organization uses Yotpo Questions, turn on the **Auto-escalate shoppers' questions** setting as well.

![](https://cdn.kustomerhostedcontent.com/media/570fad9d9001bc1000163b28/fb1f3910b9b0e11bbafceb85f2c17503.png)

### FAQ

**Q: How many Yotpo stores does this integration support?**

Since Yotpo's forwarded email does not provide unique store information, Kustomer can only ingest reviews for one Yotpo store at this time.

**Q. Does the integration support Yotpo's Loyalty Program?**

While Kustomer does not directly support integrations for Yotpo’s Loyalty Program, you can explore implementing loyalty and referrals on a custom or generic e-commerce platform. For detailed guidance, refer to this Yotpo article: [Implementing Loyalty & Referrals on a Custom or Generic E-commerce Platform](https://support.yotpo.com/v1/docs/implementing-loyalty-referrals-on-a-custom-or-generic-ecommerce-platform).