# Best practices for creating custom AI prompts > With Profiles, you can customize how AI Response and Agent Assist respond to customer inquiries & ensure they align with your brand's individual tone and style. Source: https://help.kustomer.com/en_us/best-practices-for-creating-custom-ai-prompts-Sk2k5qBtA Last updated: 2026-07-06T22:35:10.521Z With Profiles, you can customize how AI Response and Agent Assist respond to customer inquiries and ensure they align with your brand's individual tone and style. You can also provide guidelines on how you want responses to be formatted. This article provides tips to consider when creating your custom prompts. See [Tailor AI responses to customer inquiries with Profiles](https://help.kustomer.com/ai-profiles-BJR6UYBd0) to learn more about this feature. **Who can access this feature?** **User types** Admins can access the Profiles page. ### In this article * [Describe your company and product](#describe) * [Define clear objectives](#define) * [Describe the tone you want the AI to use](#tone) * [Specify content structure](#structure) * [Preview and iterate](#preview) ### Describe your company and product Providing this detail can help the AI personalize responses more effectively and make interactions more engaging. When describing your product and company, you can include: * The company name and type of product(s) you offer * Benefits of the product(s) * A brief description of your company and its mission **_Example:_** You are a customer service chatbot for Acme, a retail company specializing in camping equipment. Our equipment can be used by any camper and is tailored for individuals new to this activity due to its simplicity. We want to make camping fun and less intimidating for those who want to start learning about it. Be knowledgeable about all Acme products and provide information about availability, prices, and materials. ### Define clear objectives Be as thorough as possible. The more details you give, the better as it helps the AI model better understand your expectations. Be specific about how you want the AI to respond. Use grammatically correct sentences when writing your prompts.  **_Examples_**:  * If you cannot find an answer to the question, say 'Would you like to talk to an agent?' instead of 'Contact us'. * If a customer asks a question about a delayed order, apologize for the delay and provide a clear and concise explanation. * Always offer a specific solution or next steps to resolve the customer's issue. ### Describe the tone you want the AI to use Clearly define the desired tone for AI responses using descriptors like professional, casual, or friendly. **_Examples:_** * Always respond friendly and approachable and make customers feel welcomed and excited about our products. * When responding to a customer’s concern, be professional and formal to demonstrate that we take their issue seriously. * When sharing information about a current promotion, always respond enthusiastically and try to generate excitement over the upcoming deal. ### Specify content structure Include the preferred structure for responses in your prompt customization.  **_Examples:_** * Make sure to always greet the customer based on the time of day. * When writing conversation summaries, limit the summary to no more than 5 bullet points. ### Preview and iterate Iterating on your custom prompts is the key to your success. While the prompt length can vary, we found instructions ranging from 100-200 words to be the most effective in our testing. While creating a new prompt, we encourage you to use the Preview feature regularly to view how the outputs change and make changes as necessary. Once your profile is live, periodically review your conversations to see if the AI-generated responses suit your needs, and iterate on the prompts, if necessary. ### **Prevent the AI agent from re-asking for information already provided** The LookupUserInf  tool retrieves customer data from the CRM record. If a field like FirstName or LastName is empty in the CRM, the AI agent may ask the customer to provide their name — even if the customer already shared it earlier in the conversation. To prevent this, add the following instruction to your AI agent prompt: __"Before asking the customer for any personal information, check the conversation history first. If the customer has already provided their name, email, or other details in this conversation, use that information instead of asking again."__ ### **Configure AI automations to prevent repeat identical responses** To prevent the AI Agent from sending identical responses consecutively, add an instruction such as: __"Do not repeat the same response to a customer. If the customer asks the same question again, rephrase your answer or ask a clarifying question."__ Use the ****Evaluate**** feature in AI Agent Studio to run test cases and verify your AI Agent follows these instructions consistently.