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Avoid Gmail rate limits

Last Update: Jul 2024 Est. Read Time:
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Gmail has a daily rate limit in place that caps how many outbound messages your organization can send. That limit is set to 2,000 outbound messages per 24 hours. If your organization needs to send more emails than this per 24 hours, you can set up Google's SMTP relay service to increase this limit to 10,000 messages per 24h hours. To do so:

  1. Log in to your Google Admin console using an administrator account.
  2. Go to Menu > Apps > Google Workspace > Gmail > Routing.
  3. Find SMTP relay service and select Configure.
  4. Enter a name and select the following options:
    1. Only addresses in my domain from the Allowed Senders menu
    2. Require SMTP Authentication from the Authentication field
    3. Require TLS Encryption from the Encryption field
  5. Select Save. Your changes should take effect within 24 hours.

For more information, see this article.

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